Chamber of Minerals and Energy
The CME logo embodies the Chamber’s three key policy areas; capability, competitiveness and contribution.
The intertwining shapes combine with an energy and flow to create an infinite logo. The base strength of this brand promotes a unified and constantly evolving organisation that reflects the peak resources sector representative body in Western Australia.
It recognises that there are many areas that CME represents and the importance of promoting to the community, the industry and its members.
Within the logo shapes, a pattern has been created to provide an interplay between the earth, the environment and the air. This pattern creates an interesting dynamic and can be expanded for secondary brand applications. The typography has been designed specifically to complement the brand elements.